You decided to launch a print and digital campaign for your business. The digital promotional campaign is taken care of, but what about the print side of it? If you want to maximize the benefits of a print promotional campaign for your business, you need to include the basics like a business card, brochures, flyers and letterheads. Here, we will delve a bit deeper into the importance of brochure printing and why it should be a part of any print marketing campaign.

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Why Should I Print Brochures

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You decided to launch a print and digital campaign for your business. The digital promotional campaign is taken care of, but what about the print side of it? If you want to maximize the benefits of a print promotional campaign for your business, you need to include the basics like a business card, brochures, flyers and letterheads. Here, we will delve a bit deeper into the importance of brochure printing and why it should be a part of any print marketing campaign.

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First, what are brochures and if you’re a business owner, why should you bother printing them? When you print brochures, you are basically producing a document which contains useful information. What’s written on a brochure could be information about your company, the products or services that you are offering, or a new promotional campaign that you would like readers to learn about. What’s good about brochure printing is that the printed material is tangible, the marketing technique is effective, and it’s one of the cheapest ways to launch an informational campaign.

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Here are specific instances when brochure printing would be beneficial for you:

• If you are a new business and you would like people to learn about the products and services that you are offering.

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On the brochure, you can indicate your company’s history, mission and vision, and give readers a preview about the benefits that they will gain from doing business with you.

• If you are an existing business and you have a new product or service that you would like to offer to your target market, print brochures to effectively get your message across.

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If you’re offering women’s products, for example, and you are launching a new line of organic facial cleansers, design a brochure which you can distribute in your brick-and-mortar store or send to your mailing list. Add a discount code or freebies and watch your initial sales grow in no time!

• If you are rebranding, changing your image, reaching out to a broader market, or adding a different age range to your existing clientele, brochure printing is the way to go.

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Rebranding means that you are changing or improving your image. When using custom brochures for this purpose, make sure that the look and feel of all your marketing materials is consistent all throughout. If you’d like to reach out to a broader audience, perhaps you can distribute brochures during trade shows. The people who will receive the brochure is already a targeted audience and this is one way to expand your reach. When adding a different age range to your existing clientele, make sure that the design of the brochure appeals to them visually. The way that the brochure is written should also be consistent with the language that your target audience is familiar with.
What Types of Brochures are Available?

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Next, when you print brochures, what options can you go for? There are many companies offering brochures online printing packages so you can take your pick from them. Generally, however, the final product of brochure printing is based on the size and folding option that you will choose.

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For the size, you can take your pick from these custom brochures:

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• 4.25” x 11”

• 8.5” x 11”

• 8.5” x 14”

• 9” x 12”

• 11” x 17”

• 11” x 25.5”

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There’s really no right or wrong size – choose one based on your printing needs. Of course, the bigger the size when you print brochures, the more space you’ll have to write your promotional material in.  Companies offering cheap brochures usually require a minimum order of 100 pieces, so base your budget from there.

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For the folding options, custom brochures come in these varieties:

• Accordion

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These custom brochures are folded four times length-wise, giving you eight panels or pages to work with.

• Double Gate

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The double gate fold also has eight panels, with the two front pages tucked inwards.  

• Double Parallel

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When you print brochures, you can go for a double parallel folding option which is exactly what the name implies, giving you four back-to-back pages to work with.

• Half Fold

If you want your brochure designed with big illustrations and a lot of text, select the half fold option which gives you four big pages to work with.

• Half Then Half or French Fold

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Cheap brochures can be made using the French Fold option, which turns a page into four rectangular panels.

• Half Then Trifold

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If you want twelve small rectangular pages, go for the half then trifold custom brochures printing option.

• Roll Fold

The roll fold gives you eight pages to work with, but the difference with similar folding options is that it looks like a convenient, foldable pamphlet.

• Single Gate

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The single gate fold has six panels and the two front pages can be designed in such a way that it opens up to a bigger surface inside that’s double the size.

• Trifold

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Another variation that can be had for cheap brochures is the trifold option, where six panels are produced.

• Z-Fold

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Lastly, there’s the Z-fold option which gives you six panels to work with.